The EU Trademark Court overturns the decision of the EU Intellectual Property Office which had declared the forfeiture for “five-year non-use” of the European brand “Ballon d’or”, the well-known football award established by the French magazine France Football, at the appeal of a British company.

In fact, the Court recognized that the French company Les Éditions P. Amaury, owner of France Football magazine, still awards the best player in the European championships every year.

On the other hand, it has been confirmed the partial forfeiture of the trademark due to non-use for over five years for other services (editing of television programs, production of shows and films, as well as the publication of books, magazines, periodicals and newspapers), for which it is not has been offered an evidence of a factual use of the trademark